Posted by Happy Homemaker UK

Today
countless variations of this popular slogan
can be seen throughout the UK and US


Available on Etsy


Although it is well known to have been a WWII morale-booster poster in the UK,
it actually was not well distributed at the time

It wasn't until the year 2000
that it was rediscovered in a used bookstore in Northumberland
which started to make reprints for customers
And the rest is history


My favorite version :)
via Decal Happy


But what I find most interesting is that it encapsulates 
both the English and American cultures
differently

For the Americans it means
be 'zen'
while persevering

While in England it means
keep a stiff upper lip
while trudging on, 'get on with it'

Described by The Economist,
it 'taps directly into the [England's] country's mystic image of itself:
unshowily brave and just a little stiff,
brewing tea as the bombs fall'

How does the expression speak to you?
Source: Wikipedia

 
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